July 17 2017

Want to Learn About Search Engine Optimization

Want to Learn About Search Engine Optimization?

If you are new to SEO, you can start with SEO analysis. We will analyze your current search engine positioning for you. You will get a report with the current state of your website and actions which need to be taken in order to improve your ranking. A good start would be Majestic, SEM Rush and AHref as softwares that will help you analyse websites. Find more information about seo here @ Full spectrum Branding LLC

Analysis is free for your website only. If you also want to analyze your competitors’ websites, please contact us. Competitor analysis is free with any other service ordered. What does SEO analysis include? Domain analysisseo - search engine optimization

Domain age has a great impact on SEO. Google believes that older sites have more authority and ranks them higher. Also, keyword in domain name boosts your ranking very much. Picking a good domain name can increase your chances of being number one in Google. Furthermore, local domains have better ranking on local Google domain. There is no doubt that domains can give you a great starting advantage and make SEO optimization easier, so pick them carefully.Crawler accessibility and robots.txt

The reason of bad SEO ranking is sometimes the inability of crawlers to access your website (or to view it properly). This could be due to incorrectly tweaked robots.txt file, meta no-follow tags. Invalid HTML can prevent crawlers from viewing your page properly. We analyze the accessibility because a few small tweaks can increase your ranking and you can achieve your goals at a lower cost.Duplicate content analysis

The problem with duplicate content happens often. You can access the folder on your website with or without slash. Your website can be accessed with or without www. Google considers these as two different links and two different domains. Thinking you are a spammer, your website gets penalized and you have lower rating. The solution is to either block one of the URLs, or to use canonical URLs.SEO friendly URLs

In PHP files, variables can be passed in URL. They are behind the quotation mark. Google has problems crawling these URLs and skips them often. Furthermore, these URLs don’t contain keyword. Making SEO friendly URLs can significantly increase your ranking and website visibility.Internal links

Search engine crawlers come to your website via links. If you want them to fetch all pages, you must have good internal linking. Additionally, a sitemap can be created to help the crawler find all the pages, thus increasing the efficiency of SEO optimization.External links analysis

This is very important aspect of SEO optimization. Google pays special attention to external links, so they affect your ranking even more than keywords. The value of external links depends on the page rank of the website that is linking to your website. Websites with higher page rank have higher link value than the ones with lower page rank. Also, the number of no-follow and do-follow is important for evaluating your current website state.Ajax, frames and javascript evaluation

Excessive use of these techniques could make your website inaccessible for crawlers. That is, crawlers cannot execute javascript, so any text loaded through AJAX cannot be fetched – making your SEO ranking lower. Frames are not taken into account as well, so be careful when using them.Social media presencesearch engine optimization

Social networks are very important nowadays. Facebook, Twitter and Digg are one of the most popular. We check the number of fans you have on Facebook and quality of interaction with them. Your page could even be optimized to target specific keywords, as Facebook pages tend to rank very high in Google. Number of likes and shares could be monitored with Google Analytics.

Twitter has different concept than Facebook. It is very useful for getting customer opinions and distributing information quickly. The number of tweets can also be tracked with Google Analytics.

Digg is a social linking website. It is a great way to promote your blog or media website. A decent number of users digging your link can increase your traffic.What SEO analysis does not include?

SEO analysis does not include any action that will actually optimize your website. Its purpose is to provide a starting point for SEO optimization, to state WHAT needs to be done, and not to actually do it. Analysis will be documented in a report, along with recommendations for improving your current ranking.

Posted July 17, 2017 by Chuck Hankey in category "Blog

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